• Tuesday, April 17, 2012


    LAZY OAF 12 Collection

    This East London based creative label was started by Gemma Shiel back in 2001 with hand screen printed tee's and a market stall in East London, skip to the present and lazy Oaf is available in over 150 stockists worldwide.

    2004 saw the opening of the lazy oaf store in Soho which houses all of the collections and further Oaf oddities sourced from Japan and the US.

    Lazy Oaf products are designed in house by Gemma and the Lazy Oaf team from the Oaf HQ in Shoreditch, products range from their staple graphic tee's to 80's inspired bobble hats, greeting cards, jewellery and posters.

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