• Friday, July 27, 2012

    adidas SLVR

    Arrived adidas SLVR FW12!

    The appointment is part of Adidas' plans to extend its reach into the lifestyle and fashion areas.
    Sporting goods firm Adidas has named designer Dirk Schönberger as creative director for its Sport Syle division with immediate effect .In late 1996, Dirk Shonberger signed an exclusive contract to produce its models with the Belgian company dis.co bvb, which represents the German designer in Paris and Antwerp.

    Schönberger, who spent two years as creative director for Joop (German Fashion Brand) until leaving at the end of December 2009.The unit targets the lifestyle and fashion consumer with the Y-3, Adidas Originals, Adidas SLVR, Porsche Design Sport and Neo collections.

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